The African-American consumer has an annual disposable income of over 535 billion dollars. Defined as discerning buyers, African Americans continue to demonstrate tremendous brand loyalty to the products and services of companies that acknowledge their existence and advertise to them directly. Advertising to the African American consumer is 50% more effective than general market ads in stimulating sales.

This file is compiled from subscribers, responders, census tract data, and the application of the “LSDI Proprietary Ethnic Encoding System” to a nationwide household database.

The list is NCOA'd monthly and new names are added monthly.

USAGE

AFRICAN CHARTER TOURS

AFRICAN COMMERCE CO.

AMERICAN ASSOCIATION OF RETIRED PERSONS

AMERITECH

AT&T

BEST WESTERN

BLACK BABY

BLACK ENTERTAINMENT TELEVISION *

BLUE CROSS/BLUE SHIELD

CITICORP/CITIBANK/CLOVISPOINT

ESSENCE BY MAIL *

ESSENCE MAGAZINE

FIRST AMERICAN PRINTING

GROLIER

GRUNTAL AND CO.

HOMELAND AUTHENTICS *

INNER CITY SCHOLARSHIP FUND *

IRRESISTIBLE RHYTHM *

JAZZ HERITAGE SOCIETY *

JCPENNEY *

K-MART STORES *

LOS ANGELES PHILHARMONIC

LUTHERAN CHILD *

METROPOLITAN LIFE

MICROSOFT CORPORATION

NAACP/LEGAL DEFENSE FUND *

ASHRO LIFESTYLE

BLACK LIVES MATTER

PHYSICIANS MUTUAL

PRUDENTIAL SECURITIES

PUTTING CHILDREN FIRST

RUN N' SHOOT *

SEARS 

ST. MARY'S CHILDREN'S HOSPITAL

UNITED GROUP

UNITED NEGRO COLLEGE FUND

VERIZON

VIDEO YESTERYEAR

Continuation = *

All 12 Month Usage